Alonso offered him a job scripting the then-floundering comic The Incredible Hulk.

In 2001, he was contacted by Marvel editor Axel Alonso, with whom Jones had worked when Alonso was at rival company DC Comics. He returned to Kansas City with his wife and children in 2000 and wrote two more novels, Still Life and Death Rites, under the pseudonym Bruce Elliot. From 1990 to 1992, Jones took over as writer of the newspaper comic strip Flash Gordon, then drawn by Ralph Reese, occasionally assisted by Gray Morrow. He also wrote a series of thriller novels including Sprinter, Maximum Velocity, and Game Running. By the early 1990s, Jones had shifted to screenwriting, working on HBO's The Hitchhiker TV series and several television movies with writing partner and now-wife April Campbell Jones. Jones wrote artist Richard Corben's Rip in Time five-issue miniseries (1986–1987), published by Fantagor Press. When Pacific went bankrupt, subsequent issues were published by Eclipse Comics. During this time, Jones published the short story collection The Twisted Tales of Bruce Jones, with a cover and occasional illustrations by Richard Corben.

From 1982–1984, Jones and Campbell, who formed the company Bruce Jones Associates, packaged, edited, and chiefly wrote the Pacific Comics titles Twisted Tales and Alien Worlds, as well as Somerset Holmes, Silverheels, and Pathways to Fantasy. In 1979, Jones met April Campbell and formed a writing partnership. Jones later freelanced for Marvel Comics, writing stories for Ka-Zar and Conan the Barbarian, as well as writing and drawing anthological science fiction and other stories for Marvel's black-and-white magazine line. During this time he wrote his first novel, The Contestants. Jones went on to write for Warren Publishing's black-and-white horror-comics Creepy and Eerie, and, under the pseudonym Philip Roland, for rival Skywald's line. He made his professional debut with Major Publications' black-and-white horror-comics magazine Web of Horror #3 (April 1970), writing and drawing the six-page story 'Point of View'. Jones broke into comics in the early 1970s when he moved to New York City from his native Kansas City, Missouri, looking for work as a comics artist.

Twisted Tales by Bruce Jones